Optum

Creative Growth Marketing leader for Optum, the leading health solution and care delivery organization. Our work is complex, but our mission is simple: create a healthier world, with you at the center.

  • Branding
  • Marketing
  • Design
  • Presentations
  • Infographics
  • Multi-Market Focus

At Optum, I led cross-functional teams and ensured brand compliance, resulting in improved visual storytelling and a more unified brand experience. I collaborated with Growth Office and Brand partners to implement strategies that significantly reduced brand consistency issues. By enhancing the impact and success rate of presentations, we generated over $32B in revenue and secured 547 new contracts in 2021. Additionally, I initiated cross-departmental collaboration to streamline the marketing funnel, leading to improved customer retention and insights

547

new contracts in '21

50

decline brand compliance issues