Optum

At Optum, Ryan built and led an internal creative team focused on improving cost efficiency and brand cohesion within a fast-paced, high-growth environment. The team successfully addressed brand compliance issues, resulting in enhanced visual storytelling, greater retention of the company’s key differentiators, and a more unified brand experience. This role required Ryan to navigate a highly ambiguous and rapidly changing organization. Cross-functional coordination was crucial to implementing strategies that significantly reduced brand consistency issues. By enhancing the impact and success rate of presentations, the team generated over $32B in revenue and secured 547 new contracts in 2021. Additionally, Ryan initiated cross-departmental collaboration to streamline the marketing funnel, leading to improved customer retention and actionable insights.